Context lost
- The visitor arrives with newsletter campaign tags
- They browse pages whose URLs have no campaign tags
- The external booking site receives no forwarded tags
Keep the campaign context. Pass it to the right destination.
A visitor arrives from your newsletter, browses your site, then clicks a booking link. UTM Keeper remembers selected tags in their browser and adds missing values to external links you choose.
- 01
your-site.com/?utm_source=newsletter
Campaign tags captured
- 02
your-site.com/services/
Tags no longer in the URL
- 03
bookings.example.com/book?utm_source=newsletter
Missing tags forwarded on click
Example only. The booking link must be an eligible external HTTPS link you choose; existing destination values are never overwritten.
The campaign URL disappears before the booking click.
A landing-page query string may be gone by the time a visitor reaches your conversion link. UTM Keeper carries selected values to eligible destinations without keeping them visible on every page URL.
A targeted handoff
- Selected tags are saved in this site's browser storage
- The visitor can browse without tags in page URLs
- Missing tags are added when they click an eligible external HTTPS link
Capture only what you select. Forward only where you choose.
Disabled until an administrator enables it. No plugin account, external attribution service, cookies, or server-side visitor records.
Selected campaign keys
Five standard UTM keys are selected by default; gclid and fbclid are optional. Unknown keys, blank values, and values over 256 UTF-16 code units are ignored.
five UTM keysoptional click IDs
One expiring last-touch record
A visit with valid selected tags replaces the whole previous set. Retention defaults to 30 days and can be set from 1 to 90 days from capture; tag-free visits do not extend it.
last touch1–90 days
Explicit destinations
Choose exact DNS hostnames or mark links with the utm-keeper CSS class. Neither option opens forwarding to every outbound link.
exact hostnamesCSS class
External HTTPS links only
Internal or HTTP links, invalid URLs, links with embedded credentials, and download links remain untouched, even when marked.
HTTPS onlyno downloads
Forward at click time
Ordinary and middle clicks are handled, including links added after page load. The plugin does not rewrite every link on page load.
ordinary clickmiddle click
Keep the existing URL intact
Existing destination query keys, even empty ones, take precedence. The destination path, existing query values, and fragment stay intact.
no overwritesfragment preserved
Browser-local, with a clear control
Attribution lives in localStorage for this site's browser origin. The settings page can clear this browser's record, even while disabled; unavailable storage has no fallback.
localStoragebrowser reset
Focused on link forwarding
No analytics, form-field population, or consent management. Forwarded URLs may be logged by destinations; site owners remain responsible for privacy notices and consent requirements.
no analyticsprivacy responsibility
When the conversion happens off-site.
Use UTM Keeper when a selected external destination needs the campaign values that brought someone to your WordPress site.
Newsletter to booking
Carry selected newsletter tags to an eligible external booking link after the visitor has browsed other pages.
Ad to checkout
Pass selected campaign values to a chosen external checkout link instead of adding them to every outbound URL.
Social to registration
Give a selected external registration page the campaign tags captured when someone first visited your site.
Controlled link handoffs
Opt in an exact destination hostname or an individual marked link; other outbound links remain unchanged.
Choose the keys, destinations, and retention window.
- 01Install UTM Keeper in wp-content/plugins/utmkeeperflow/ and activate it. Open Settings → UTM Keeper; it is disabled by default.
- 02Enable it, select the supported keys to capture, and set retention from 1 to 90 days (30 days by default).
- 03Add one exact DNS destination hostname per line, or mark an external HTTPS link with the utm-keeper CSS class. Save your settings.
- 04Visit a URL with ?utm_source=newsletter&utm_campaign=spring, browse another page, then click an eligible conversion link. Only missing selected tags are appended.